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HANDBUCH ZUR SOZIALISTISCHEN GESTALTUNG
GUIDE FOR SOCIALIST DESIGN

Advertisement was the "pour cousin" of the former German
Democratic Republic. It was tolerated but not encouraged.
The various advertising media should be formally imbued
with the socialist idea. This manifesto described, analysed
and translated the former standards, rules and objectives
in the socialist advertisement in public spaces and their
creative and lyrical language in typography and photography.
Between uniformity and subversion - A critical approach
and experimental confrontation to the formalistic language
from yesterday.

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