HANDBUCH ZUR SOZIALISTISCHEN GESTALTUNG

Advertisement was the „pour cousin“ of the former German Democratic Republic. It was tolerated but not encouraged. The various advertising media should be formally imbued with the socialist idea. This manifesto described, analysed and translated the former standards, rules and objectives in the socialist advertisement in public spaces and their creative and lyrical language in typography and photography. Between uniformity and subversion – A critical approach and experimental confrontation to the formalistic language from yesterday.

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