Consider transporting the concept of simplicity to the process of design: How do you design concisely and with very few resources? Is a good design achieved if there is nothing more to add, or if nothing more can be taken away? During the process, we limited ourselves to the following rules:
1. Letterpress (Commercial, Walbaum)
2. Black/white
The result is a series of four double-sided posters, which can be „simplified“ by folding into a format. In the inner part we printed the first chapter of John Maeda’s „The Laws of Simplicity“. We reduced the text radically and marked the irrelevant information visually. From this textual analysis four guiding principles appeared: SAY IT SIMPLE, WENIGER IST MEHR, MORE_ LESS_, MEINE WENIGKEIT.
A project with Marion Kliesch.

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